October 3, 2011

FOD 2, The Fed as Big Brother

Hit the link to see a Request for Proposal from the Federal Reserve Bank of New York, whereby they are looking for a 'Social Media Listening Platform' to monitor social networking sites on behalf of the FRBNY. Some details from the RFP: 
Social media listening platforms are solutions that gather data from various social media outlets and news sources.  They monitor billions of conversations and generate text analytics based on predefined criteria.  They can also determine the sentiment of a speaker or writer with respect to some topic or document.  The information gathered can guide the organizations public relations group in assessing the effectiveness of communication strategies.  Here are some of the services it can offer:
  • Track reach and spread of your messages and press releases
  • Handle crisis situations
  • Continuously monitor conversations
  • Identify and reach out to key bloggers and influencers
  • Spot emerging trends, discussions themes and topics
Anyone care to guess what 'reaching out' to key bloggers and influencers looks like under the current administration?  I am guessing the marketing department over at Ford could enlighten us.

2 comments:

CenTexTim said...

1984 is not in the past. It's here today.

kerrcarto said...

I'm glad I am not an influential blogger.